On Monday January 22nd, REGUA in partnership with SOS Mata Atlântica, promoted a tree planting event at Solar da REGUA with Globo staff members. In 2021, Solar da Regua, a 119 hectare property was acquired by REGUA as part of its land purchase strategy for conserving and restoring the Guapiacu watershed. This was made possible with the support of Saving Nature and friends of REGUA.
In this area, there is a diversity of more than 115 different Atlantic Forest tree saplings. All saplings are produced at REGUA’s nursery.
Rede Globo’s communication and sustainability teams felt inspired by Renascer Brazilian soap opera which addresses the symbiosis between man and nature. The team had the chance to appreciate the majestic Jequitibá tree at Parque Estadual dos Três Picos and to plant a native Atlantic Forest sapling at REGUA.
In spite of the rain, it was a very successful and rewarding experience!